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Define and prepare every aspect of your mobile customer engagement initiatives

Go beyond the one-shot, single-flavor tactics of mobile advertising point solutions and unlock the full power of mobile marketing with the ability to define your campaign objectives, target your audience, and measure your results.
Velti mGage™ Command is a complete toolkit for designing and analyzing every part of a mobile customer engagement initiative, from audience reach opportunities and performance metrics to audience target profiling, campaign calibration, budgeting, media planning, and RFP creation. A single, end-to-end platform lets you develop the optimal execution and then measure your results against your campaign conversion goals.

Capabilities

  • Simplify campaign creation and content delivery, even across multiple mobile devices, networks, and        geographies—mGage™ Command enables standardizing the distribution of content via every channel you use.
  • Identify target segments for each mobile advertising and marketing activity based on parameters such as gender, age, income, and geography, and map objectives to metrics such as the number of campaign messages sent or received and the number of customer activities.
  • Analyze the impact of different types of media buys and mobile interactions.  You can even generate RFPs ready for approval and execution.
  • Evaluate the end-to-end effectiveness of different channels (including non-mobile channels such as traditional and internet-based media) and mobile marketing tactics.  
  • Optimize media buys for each campaign objective across a variety of different mobile media (mobile internet banners, video, text opt-in, etc.) and track the eCPA (Cost per Acquisition) of each buy. 

Features

Integration and extensibility

Take advantage of integration interfaces that weave mGage™ Command into your existing environment, including third-party billing systems. The extensibility makes it simple to add new interactions, enable campaign whitelists and blacklists, interface campaigns with call centers, and export plans to other planning solutions using our open API platform.

Reporting

Track campaign execution and monitor the execution funnel with comprehensive reports. Performance tracking—down to the placement level and acquisition and conversion metrics—helps you optimize campaign ROI and effectiveness. Open APIs make it simple to import data to third-party reporting solutions.

Security

State-of-the-art security includes centralized access control that reduces password fatigue, sophisticated scoring mechanisms that enforce password strength, and data obfuscation techniques that ensure data integrity.

End-to-end media planning

Design and deliver all your campaigns with a rich, easy-to-use interface that lets you plan your media buys based on targeting criteria.

Campaign management

Manage and reconcile budgets and forecasts, manage, and optimize inventory—all through a single platform.

Template-based campaign creation

Based on your objectives and selections, mGage™ Command automatically recommends activities and tactics appropriate to your business to help you set up an effective plan. Out-of-the-box templates address a broad range of approaches from banners to mobile web sites to couponing.

Unified solution

Maximize control and enjoy a seamless user experience through the integration of Velti mGage™ Command with other components of the mGage™ suite. Integration with Affiliate Incentive Marketing (AIM) enables direct insertion orders for affiliate placements.

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mGage™ Measure

Gain complete insight into the effectiveness and ROI of your media and make data-driven decisions about your mobile engagement activities.
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