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As mobile plays an increasingly important role in the marketing mix, agencies need to meet their clients’ demands for innovative, integrated marketing campaigns that leverage the mobile channel.
Velti gives agencies the tools they need to quickly build or expand into the mobile arena—whether to add mobile services to their existing offerings or start entirely new businesses focused on the mobile channel. The Velti mGage™ platform enables agencies to create campaigns and allocate their clients’ budgets across multiple mobile advertising and marketing service options, such as media planning and buying, mobile site and application production, text engagement, mobile CRM, and more.
Create mobile presence
Make your brand a seamless part of your customers’ mobile lifestyle by delivering marketing messages,
value-added content, and rich experiences that go wherever they do.
Velti mGage™ provides easy-to-use tools for building highly engaging mobile sites, landing pages, applications, and other mobile content.Full integration with all other Velti mGage™ modules lets you build, publish, and promote mobile content of all types through a single platform and console. The Velti SDK for mobile apps gives iPhone, iPad, Android, RIM, and Windows developers complete capabilities for building compelling mobile apps user will return to again and again.
Run mobile campaigns
Grow brand awareness and introduce new products, features, and services through campaigns that take full
advantage of the unique characteristics of the mobile channel.
The Velti mGage™ platform gives you everything you need to plan and run complete, effective mobile campaigns. Define objectives and tactics, then buy media from the Velti mGage™ ad network or through our third party ad network partners. Our best practices, analytics, and technologies for continuous optimization help you fine-tune your campaign for maximum performance, response, and effectiveness.
Execute mobile promotions
Engage, excite, and reward customers with mobile promotions that capture attention and build buzz
for your brand and products.
Agencies around the world use the Velti mGage™ platform to engage consumers with mobile promotions of all kinds, including special deals, discounts, quizzes, sweepstakes, contests—even mobile coupons customers can redeem right through their phone. A complete set of tactic templates let you define, schedule and execute mobile promotions quickly and efficiently to deliver a rapid, cost-effective business impact.
Engage hard-to-reach audiences
Reach groups who don’t watch TV, skip commercials, are hard to catch in front of PCs, or are hard to
target by traditional means, from millennials, twenty-something males, and high-income
working college students to Spanish-speaking expectant mothers, car tuners,
and people with Lupus.
Velti can help you improve media frequency and deepen your engagement with many hard-to-reach groups.
Targeted mobile advertising by channel and audience: Pinpoint the audience with whom you want to get the conversation started using tactics such as gaming applications, Spanish-language soap opera mobile sites, mobile job boards for new college grads, and mobile (including geo-specific) communities for people with chronic conditions.
Engagement via mobile marketing tactics: Once you’ve got their attention, our solutions let you engage them by creating your own special interest mobile communities, targeted, high value contests, downloadable coupons, surveys, and other promotions to build your brand and strengthen your market presence.
Industry specific solutions
Retail
Give customers an instant medium to interact with your brand wherever they are. Inspire them to visit
your stores, and start closing the sale before they even reach your door.
Velti makes the mobile channel a seamless extension of your marketing programs and retail locations. Integrated cross-channel campaigns use traditional media to drive customers to a mobile web site where they can shop, compare prices, and purchase your products. Mobile couponing, promotions, and store locators send them to your nearest location, with easy access to product pricing and availability information to prepare them for a satisfying and rewarding in-store experience.
Automotive
Maintain a direct relationship with the owner long after purchase and keep them engaged with your brand
through rich, value-added experiences.
Velti enables you to remain an active part of your customers’ lives in ways that go far beyond service reminder alerts. Mobile communities, alerts, special offers and events, user tips, gifts, early access to concerts, and other exclusive opportunities all strengthen satisfaction and loyalty and keep your brand front-and-center in their mobile lifestyle.
Financial Services
Deliver new convenience services to your customers over mobile. Capture new customers in new and developing
markets. Communicate with hard-to-reach demographics. Drive awareness of
seasonal financial products.
Velti enables you to use the mobile channel to connect with current customers as well as to reach out to the world’s unbanked populations. Provide your customers the ease of mobile banking with alerts, notifications, and mobile sites with timely account information. Build a mobile home loan calculator app to give homebuyers an actionable, highly portable tool while house hunting.
Technology and Electronics
Gain insight into customers’ relationship with your products, create viral buzz, and strengthen
your customers’ following through rich mobile content.
Velti gives you many ways to understand customer satisfaction with your technology and electronics products to refine and extend your brand strategy. Innovative contests and relevant value-added content deepen engagement and promote word-of-mouth communications. Mobile communities build enduring, high-value customer relationships and create a more rewarding brand experience for your users.
Sports
Keep fans interacting, buying, and participating with your team all year long—even during the off-season.Velti enables professional and college athletic organizations to build sports-focused mobile web sites, programs, and applications that give fans exciting new ways to indulge their passion, stoke each other’s enthusiasm, and engage the fan experience with tickets, merchandise, and value-added services.
CPG/FMCG
Leverage the mobile channel to promote your brand, boost sales, connect consumers with your
brand, and drive repurchase.
Velti empowers you to fully leverage mobile technology to increase consumer loyalty to your products. Engage consumers directly in your new product launches with creative mobile apps. Keep your customers updated on product enhancements and differentiations, and give them smart codes to unlock discounts and rewards—then track how their relationship with your brands grows.
Pharmaceuticals
Help consumers achieve optimal outcomes with your treatments while positioning your brand as
a trusted source of healthcare information.
Velti mobile messaging and mobile communities give you a highly personal, always-on channel for providing useful information on health-related issues. Notifications for prescription reminders, product, and dosage information help customers keep current with their treatment plan and strengthen their relationship with your brand.
