and ARPU while recruiting and profiling customers for targeted, relevant, and engaging mobile promotions.

Velti offers unparalleled experience in organizing and managing Large Scale Mobile Marketing Campaigns. Our solutions have helped more than 30 operators on four continents realize the kind of benefits that matter to every mobile operator:

• Increase ARPU and total revenues by encouraging data and premium text usage, increasing subscribership, and making every mobile marketing campaign more effective—all through engaging campaigns with no negative impact on future ARPU.
• Velti creates long-term partnerships with operators. Currently, two out of three campaigns we are running are follow-up campaigns with the same operator.
• Enhance brand loyalty by increasing and rewarding customer interaction.
• Build brand image and buzz by improving campaign relevance and delivering unique and innovative activities.
• Drive mass recruitment of up to 10% or more of the active subscriber base.
• Encourage high interactivity rates of up to 15 interactions or more per participant.
• Capture valuable data on subscribers’ preferences and demographics.

Velti draws on proven best practices, best-in-class technologies, and a clear focus on your unique brand and business objectives to manage all aspects of the campaign, from design and implementation to launch and post launch.

lured away by tactical promotions and competitive pricing plans. Velti Loyalty Programs help carriers achieve high levels of engagement to build enduring, high-usage, and profitable customer relationships. These loyalty solutions are delivered as fully managed, end-to-end services.

The Velti Real-Time Loyalty Program helps operators stimulate increased recurring spending, customer loyalty, and ARPU by rewarding pre-paid and post-paid subscribers for topping up their account, spending above a predetermined amount, or engaging in other activities. Program benefits include:

• Retention and churn prevention—Customers with a low prepaid balance are rewarded for topping up rather than dropping off. Year-end bonuses encourage continuous membership.
• Increased revenue—Customers at the top of a tier receive an incentive to recharge into the next higher tier, boosting sales and utilization.
• Secure value—High-value customers are segmented and targeted to receive extra rewards based on ARPU, lifetime, and propensity to churn.
• Virality—Customers receive a premium for referrals to friends who also sign up, supported by integration with popular social networking sites.
• Offer interaction—Responses to calls-to-action bring bonus points, helping move customers through the conversion funnel.
• Customer Profiling – Customer information collection enables a more personalized approach to communicating with the customer.
• CRM driven communication – Profiling and understanding the customer allows Velti to drive the most desired communication to the end user, allowing preference based targeting to occur while reducing spam for successful stimulation campaigns.

are becoming key strategic priorities. This creates a powerful opportunity for mobile operators, who have both a large customer base, about which they have an enormous amount of data and insight, and a way to reach these customers anywhere, any time. The very nature of the relationship, in which customers engage and interact constantly with the mobile media their operator provides, makes mobile a uniquely effective channel for opt-in marketing.

Velti Permission-Based Marketing enables mobile operators to understand and monetize their customer relationships while providing a uniquely targeted and measureable channel for brands as well as added value for the customer. By creating and segmenting an opt-in customer database, we let you deliver highly relevant, targeted offers to self-selected customers based on their own preferences, with their permission.

As a result, you can:

• Open new revenue streams from brand marketing budgets while retaining existing customers.
• Deliver superior results to advertisers by improving campaign ROI and brand engagement while reducing waste.
• Capture customer insight to optimize communications and drive value for your advertisers as well as for your own business.

Velti permission-based marketing solutions draw on our extensive experience in opt-in marketing and unmatched insight into the needs and preferences of both brands and mobile customers. Individually designed and expertly executed, our end-to-end engagements help operators plan, build, and implement opt-in initiatives that generate additional revenue while enhancing customer value and satisfaction. To ensure the success of our customers, Velti Permission-Based Marketing solutions leverage key resources including:

• An understanding of the local marketing environment (including spend, key advertisers and needs, key agencies and requirements, and competitor activity).
• An understanding of the operator’s customer base, brand values, and marketing objectives.
• A proven technical platform and implementation approach.
• An experienced CRM / marketing team to plan and implement the program.