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Mobile is one of the most effective marketing channels available to brands, providing a unique, one-to-one connection to the customer. But the potential of mobile goes far beyond one-off promotions; leveraged effectively, mobile can achieve an impact level of magnitude beyond...
Loyalty programs are a key part of the mobile marketing landscape, going beyond awareness-building and one-off promotions to drive sales by enabling ongoing communications, relationship-building, and value generation with customers. This paper discusses the role loyalty programs...
